Clue: Newsfeed +
Quiz of the day (QOTD)

Clue is a menstrual cycle tracking app that helps those with cycles to have comprehensive understanding of what is happening in their bodies. After a thorough analysis of the app, this project proposes an additional feature to extend their knowledge.

After examining the Clue app, the team noted its visual language and core features as the follow:

During the background research, the team discovered Clue's "Encyclopedia" page on their website.

Clue Encyclopedia offers science-backed articles organized by various topics updated on regular basis. However the page is hidden under navigation and cannot be found on the app. Some of these contents are showcased on app behind the occasional ‘i’ icons, but not all information are stored and cannot be searched.

As well, the presentation of the same information differs between the two platforms. The Encyclopedia web articles are composed of text and images, which makes the information easier to digest. However, the "mini encyclopedia" pop-ups on app are text-only with narrow line heights. This can make it overwhelming to read, especially on a small screen.

Qualitative research was conducted to identify areas for intervention.

The research was done in two parts: interviews and media analysis.

Another important information the team found on web was Clue’s mission statement. We were very intrigued by the statement, we wanted to create a feature that would extend this promise.

Clue helps everyone who menstruates to understand their bodies—and to be empowered by that knowledge. Our vision is to enable women and people with cycles to live in tune with their biology, not in spite of it.

Overall through the research, we had two insights. From these, we directed the project with a goal in mind to close this disparity.

1. Clue users download the app with an interest and/or questions about their health and body.
2. Clue produces various science-backed articles that answer menstruators’ curiosity; however they are not accessible on the app.

How might we bridge the information gap between the users and Clue's website content?

In bridging the information between website and app, we sought ways to increase the exposure of the available content to those seeking. We built the persona to organize our findings and narrow whom we are designing for. During this process, we decided to focus our demographic to new menstruators. After brainstorming and ideation sessions, we carefully crafted the proposal.

The project was scoped to focus on new menstruators. Focusing on new menstruators allows us to view menstruation from a different perspective; one that is often oblivious, uninformed, and helpless. By recognizing these limitations and restraints, we were able to guide the project better to design more empathetic solution.

In bridging the information between website and app, we sought ways to increase the exposure of the available content, to those seeking, in an engaging manner. After brainstorming and ideation sessions, we carefully crafted the proposal.

Introducing Newsfeed + Quiz of the Day (QOTD)

Newsfeed brings existing resources to the app to fill the information gap in the place where users connect with Clue the most.

Quiz of the day (QOTD) is a subsidiary feature that lets users to practice and challenge their knowledge through short, simple quizzes — serving both as a gateway and support to Newsfeed.

To new menstruators and to Clue

Newsfeed and QOTD can bring value by offering quick and easy way to educate themselves about their bodies. In return, Clue can extend their mission statement by establishing itself as a reliable companion for users, whether they are new menstruators or at any stage in life.

In the nature of being a menstruation app, it was difficult for our team to experience the full functionality of Clue in the given time. Moreover, we had difficulties finding intermediate users of Clue. Though we were able to find multiple intermediate users via YouTube and app stores to gather insight, it wasn't enough to holistically comprehend the intermediate users' pain points. Therefore, we focused on the proposal to bring value to beginner users.

If more time could be invested, the project could strengthen the quiz by enhancing "fun" (e.g. incorporation of game genre / motion plays) rather than simple, straightforward 3 questions. Also, the existing categorization by Clue could be simplified for easier navigation and consumption.