Nederlands Dans Theatre

Brand identity design for a Dutch contemporary dance house

Context

3-week academic project
Brand identity exploration

Contributions

Visual design, Content strategy
Research

Team

Alison Chan, Alfred Zhang
Maggie Chan

ndt

OVERVIEW

Intro

The project proposes to use with repetition + rhythm and motion + time from Ellen Lupton’s Design Principle to graphically express the idea of freedom and rhythm in order to communicate boundless in Nederlands Dans Theatre.

VISUAL EXPLORATION

vis-exploration-1 vis-exploration-2 vis-exploration-3 moodboard font colors

PRODUCT : TICKET - PRINT

print-ticket-2

PRODUCT : TICKET - DIGITAL

mobile-ticket

PRODUCT : LETTERHEAD

letterhead

PRODUCT : STREET POSTER

poster

PRODUCT : WEB

website

— thank you for taking your time to read through the project —

⸂⸂⸜(രᴗര๑)⸝⸃⸃

OTHER PROJECTS

easyJet   /   Clue   /   Type   /   Hung Chong Tai Tea Co.